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By Mehmood Mansoori, Member of Executive Management-IT Innovation & CEM, HDFC ERGO General Insurance Company Ltd
While the arrival of mobile phones in the mid-1990s’ increased India’s tele density exponentially, with the advent of smartphones, a new kind of revolution is underway. Thanks to Mobile Applications – or Apps – a mobile phone of today has become a “smartphone” and does everything and more than what the laptops and the desktops of the yesteryears did. With increased penetration of cellphones and rising adoption of smartphones and growing consumer preference towards mobile commerce (m-commerce), not having a presence in the Mobile Apps space can be a costly strategic marketing error.According to industry estimates, more than 65% of mobile users in the country access the internet through mobile.India seems to be moving fast in the shift to mobile for e-commerce companies, with mobile platform accounting for 41% total e-commerce sales in 2014.